Kozy brand

OVERVIEW OF ROLE

As the Founder of Kozy Brand, I transformed a passion for comfort and style into a thriving business that resonated with a wide audience. From the ground up, I built the brand with a clear vision: to create high-quality, cozy apparel that blends fashion with functionality. I led every aspect of the business, from product design and development to marketing and sales, ensuring that each piece reflected the brand’s commitment to comfort, quality, and contemporary design.

I developed and implemented strategic marketing campaigns that effectively communicated Kozy Brand's unique value proposition, driving brand awareness and customer loyalty. Through a strong online presence and a carefully curated social media strategy, I successfully expanded the brand's reach, engaging with customers and building a dedicated community around the Kozy lifestyle. My role required a balance of creative innovation and practical business acumen, allowing me to navigate the challenges of entrepreneurship while achieving sustained growth for the brand.

Additionally, I implemented daily oversight and maintenance of the organization's social media accounts and website, ensuring they performed optimally and aligned with strategic objectives. This hands-on approach ensured that our digital presence remained strong and effectively supported our initiatives, leading to sustained engagement and growth for kozy brand.

• Entrepreneurship & Leadership

  • Visionary thinking to conceptualize and establish a brand from scratch.

  • Strong leadership skills to manage and inspire a team, guiding the brand’s growth and evolution.

• Product Design & Development

  • Creativity in designing products that align with the brand’s ethos of comfort and style.

  • Knowledge of material sourcing, manufacturing processes, and quality control to ensure high standards.

• Branding & Identity

  • Ability to create and sustain a strong brand identity that resonates with the target market.

  • Expertise in developing a cohesive visual and messaging strategy that communicates the brand's values.

• Marketing Strategy

  • Strategic thinking to craft marketing campaigns that effectively promote the brand and drive customer engagement.

  • Experience in digital marketing, including social media, email campaigns, and influencer partnerships to expand brand reach.

• Sales & Distribution

  • Knowledge of retail strategies and e-commerce platforms to drive sales and manage distribution channels.

  • Ability to analyze sales data and customer feedback to refine product offerings and improve customer experience.

• Financial Management

  • Strong financial acumen to manage budgets, forecast revenue, and ensure the profitability of the brand.

  • Experience in pricing strategies and cost management to maintain a balance between quality and affordability.