Patientpop

OVERVIEW OF ROLE

As a Social Media Manager at PatientPop, I was responsible for managing and elevating the social media presence of multiple clients. I tailored and maintained editorial calendars for each client, driving growth and engagement across platforms such as Google+, Twitter, Facebook, and Instagram. My role required a deep understanding of social media dynamics and a keen ability to create content that resonates with target audiences.

I also optimized the use of social media tools like Hootsuite, streamlining content delivery and enhancing overall efficiency. Managing the onboarding and coordination of freelance writers, I ensured timely and accurate fulfillment of client social media posts. My ability to juggle multiple projects and adapt to the constantly evolving social media landscape was crucial to the success of my clients’ digital strategies, highlighting my expertise in social media management and content strategy.

Furthermore, I developed and managed partnerships that contributed to a 25% year-over-year increase in program applications, driving both revenue growth and greater organizational support. I implemented daily oversight and maintenance of the organization's social media accounts and website, ensuring optimal performance and alignment with strategic objectives. This hands-on approach ensured that our digital presence remained robust, leading to sustained engagement and growth for PatientPop.

• Social Media Strategy

  • Expertise in developing and executing social media strategies that drive growth and engagement across platforms.

  • Ability to create and maintain editorial calendars that align with clients’ goals and target audiences.

• Content Creation and Curation

  • Proficiency in creating engaging social media content, including posts, images, and videos.

  • Strong curation skills to ensure content is relevant, timely, and resonates with the audience.

• Platform-Specific Knowledge

  • Deep understanding of social media platforms like Google+, Twitter, Facebook, and Instagram, including best practices and algorithms.

  • Familiarity with social media management tools such as Hootsuite to schedule posts and track performance.

• Analytical Skills

  • Ability to analyze social media metrics to assess the effectiveness of campaigns and make data-driven decisions.

  • Familiarity with tools like Google Analytics to track social media performance and optimize strategies accordingly.

• Client Communication

  • Strong communication skills to liaise with clients, understand their needs, and provide them with regular updates on social media performance.

  • Ability to incorporate client feedback into social media strategies and editorial calendars.